By now you already know when I said we all are SAD it has nothing to do with our mood. SAD stands for Short Attention Disorder in my dictionary today to explain you what I mean.
No idea how it was before but since the invention of the internet the hunt for our attention really started. First it was SPAM, then blinking banners, then popups and you get the point. We get countless emails, hundreds of notifications and invitations from social networks and mobile phones every single day. All they want a piece of our attention. Their numbers are growing rapidly while the amount of our attention stay the same. That is why we became gradually indifferent and don’t pay much attention to most of these distracions.
SAD is a global phenomenon. But as creaters and marketers of websites, how can we get our messages thru to our potential customers online? Below you will find some suggestions you can try.
Offer real value and believe in it.
No matter if it is a service or a product, offer something really valuable and remarkable. Actually, it is not enough. You should be passionate about what you do and you should believe that your service or product makes the world a better place.
If you offer something with low quality eventually people find out. If you offer something that you are not passionate about or believe in, in the long run you don’t like what you do and be miserable. You live once. So don’t waste time.
Send a signal, don’t make noise.
As we discussed we all are SAD due to the noise of distractions. Whenever you are reaching out to people (direct mail, PPC, SEO, affiliates and other online & offline marketing campaigns) to spare some of their attention to your message, be relevant. Being relevant is finding out who could be your potential customers and what challenges they have. The most important question is that how your product or service can solve their problems. So what is left is to communicate these benefits to your customers in the language their understand.
KISS – Keep It Simple & Stupid
If people showed up on your website, they borrowed some of their most valuable asset: time and attention. Make it count. Get to the point. Don’t make them think about what action to take next. Remember they are SAD
If they paid attention to your message, it means at that point they believe that you have a solution to their need. Guide them thru what you want them to do next: sign up to a form, buy a product or subscribe to your service. Make it as simple as possible.
According to the one of the most influencial marketers of our time Seth Godin, visitors are like monkeys. All their care about is banana. Show them the banana (persuade them that you have a solution to their problem) and get out of the way. They can handle the rest.
What is next?
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